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ALA 2016 NISO Standards Update Link Origin Tracking
The NISO working group aims to create a recommended practice for tracking the origins of incoming links through a link resolver discovery network. Key objectives include exploring scalable options, offering implementation guidance, and providing solutions for accurate traffic statistics. Participants from various organizations stress the benefits of improved analytics and communication, while also acknowledging challenges such as adoption and data standards.
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ALA 2016 NISO Standards Update Link Origin Tracking
- 1. NISO Link OriginTracking Nettie Lagace, NISO - @abugseye NISO Update ALA Annual, Orlando, June 26, 2016
- 2. Work item • Approvedby NISO Voting Members Q1 2016 • Purpose: Develop a recommended practice to allow libraries, publishers, and other content providers to accurately track the sites/platforms from which incoming links originate when they pass through a link resolver
- 3. Discovery Networked LinkEnvironment
- 4. Working Group Goals •Investigate effective and scalable options to allow content provider and libraries to determine original source of link • Provide guidance on implementation (including proof-of-concept) • Provide information on leveraging solution to obtain accurate statistics on source of traffic to their site
- 5. Working Group* • DanielleReisch, Wiley • Emily Singley, Boston College Libraries • Mike Sollars, Cengage Learning • Christine Stohn , Ex Libris, Inc. • Mike Taylor, Digital Science • Matthew Treskon, National Agricultural Library • Robert Tupelo-Schneck, CNRI • Ken Varnum, University of Michigan Library • Peter Vlahakis, ITHAKA/JSTOR/Portico • Stephanie Wical, Boston University • Julie Zhu, IEEE • Nasreen Arain, Taylor and Francis • Sacha Arnold, Innovative Interfaces, Inc. • Jacques Doux, Elsevier • Michael Fernandez, American University Library • David Fritsch, ITHAKA/JSTOR/Portico Don Hamparian, OCLC • Paul Jessop, International DOI Foundation (IDF) • Chuck Koscher, CrossRef • Eddie Neuwirth, ProQuest • Lisa O'Hara, University of Manitoba Libraries • Gary Pollack, EBSCO Information Services
- 6. Benefits & Challenges •Once we have the ability to track link origins, what will that enable my institution to do that it cannot do now? Please provide at least 2 benefits. – Analytics – Communication – Quality Improvements – User Knowledge – Value of Discovery • What are two challenges that you believe face this workgroup on the path to developing a tracking link origins recommended practice? – Adoption – Conformance – Data standards – Implementation – Privacy – Reporting – Tracking
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