Elvira Carzaniga

What’s next for AI in Europe? I am very pleased to share our latest issue of FORWARD Magazine, which is dedicated entirely to this topic. It offers in-depth insights, diverse perspectives, and case studies that highlight AI's significant impact and remarkable potential throughout the region. Discover all the ways AI is fueling innovation, boosting competitiveness and helping solve society's most profound challenges from expert voices such as Lila Ibrahim, Dr. Marianne Janik, Amaryllis Verhoeven, Rodolphe Gelin, Nina Olesen, Gerhard Hammerschmid, Richard Stirling, Commissioner Michael McGrath, Minister Niamh Smyth and many more here: https://lnkd.in/eB3vPVDM A fantastic read for anyone invested in the future of European technology and what it means for us in Ireland. #FORWARDMagazine #AIpolicy #EuropeAI

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Zalando Accelerates Growth: +3.1M New Customers, AI Innovation & Strategic Expansion Fuel Momentum Zalando has just reported an exceptional Q2 (ending June 30, 2025), showing what’s possible when cutting-edge tech, sharp execution and bold corporate moves work in sync. Key results at a glance: • 52.9 million active customers (+6.1% YoY), with 3.1 million new customers in just one quarter • Revenue up 7.3% to €2.835 billion • GMV up 5% to €4.06 billion • Adjusted EBIT of €185.5 million, margin steady at 6.5% Why is Zalando thriving right now? 1️⃣ AI-powered shopping experience The new discovery feed transforms Zalando’s app from a static shop window into an editorial-rich, social-media-style experience, complete with lifestyle boards, personalised recommendations, livestreams and curated content. This keeps customers engaged for longer, improves conversion and opens up new marketing revenue streams. 2️⃣ Loyalty and premiumization The Zalando Plus membership now exceeds 10 million members across 17 markets. Members shop more often, spend more and are more likely to explore higher-margin categories like Designer, Beauty and Lounge, broadening Zalando’s revenue mix. 3️⃣ Growing B2B ecosystem Zalando’s ZEOS logistics and software platform is expanding fast, supported by About You’s Scayle technology. With Shopify integration and cross-platform fulfilment services, Zalando’s B2B arm grew revenue 12% YoY to €262 million, with EBIT margins surging to 59%. 4️⃣ ABOUT YOU takeover: the game-changer Completed in July for €1.13 billion, the acquisition has already prompted Zalando to raise its 2025 outlook: GMV growth now expected at 12–15% (previously 4–9%) and EBIT guidance lifted to €550–600 million. This move adds: • A younger, trend-driven audience and stronger market share in the DACH region • Scayle‘s advanced commerce software, enriching the B2B toolkit alongside ZEOS and Tradebyte • Synergies in logistics, marketing and tech targeting €100M annual EBIT benefits from 2029 • A dual-brand strategy, keeping Zalando and ABOUT YOU distinct yet leveraging shared scale and infrastructure The bigger picture Zalando’s momentum is built on three pillars: • Digital innovation that enhances engagement and monetisation • Channel and category diversification across B2C, B2B, loyalty tiers and premium verticals • Strategic M&A, with ABOUT YOU accelerating scale, capabilities and market reach This isn’t just a strong quarter, it’s proof of a long-term vision paying off. Zalando is no longer just Europe’s leading online fashion platform; it’s becoming a connected commerce ecosystem with consumer, partner and technology layers reinforcing one another. Kudos to the Zalando and ABOUT YOU teams, this is how you combine innovation with execution to lead an industry.

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REDEFINING LOYALTY — ONE MARKET, ONE STACK AT A TIME In under two years, HUGO BOSS XP—our next-gen loyalty platform—has gone live in: 🇬🇧 UK 🇫🇷 France 🇩🇪 Germany 🇨🇳 China 📍 Today, we proudly expand into the 🇺🇸 U.S. market, continuing our global rollout. HUGO BOSS XP is engineered on a composable architecture that merges proven loyalty mechanics with emerging technologies: • Tiered Membership Meets Tokenization XP fuses traditional loyalty tiers with Web3 token mechanics, enabling members to collect blockchain-based digital assets that unlock exclusive benefits. • Frequent Visitor Tokens Powered by in-store check-in microservices, these tokens drive real-world engagement and are integrated into our Customer Data Platform (CDP) for real-time personalization. • Omnichannel by Design XP is natively integrated across HB.com, the HUGO BOSS App, and physical retail via a headless loyalty engine, ensuring seamless cross-channel experiences. • Scalable Global Template Built on a modular tech stack, XP supports both full and lightweight deployments, enabling rapid localization and deployment across diverse markets. This isn’t just a launch—it’s the foundation of a scalable, data-driven engagement ecosystem. 🔗 https://lnkd.in/eRWbdPsJ #HUGOBOSSXP #ComposableLoyalty #Web3 #Tokenization #Omnichannel #CustomerEngagement #TechDrivenLoyalty

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