Matthew Knowles

We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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What a day! Yesterday Thinkbox Vision’s event saw many marketeers gather to explore the TV industry and the role advertising continues to play.   Our Chief Commercial Officer, Rak Patel was amongst the industry experts reflecting on the current state of play, speaking on a panel alongside commercial leads from Sky Media UK, ITV and Disney to discuss where TV is going and how it will better serve brands.   Key takeaways from the session include: - Reach, Trust & Effectiveness: TV remains a trusted platform, delivering reach and reliable results for brands in a fast-changing environment. - Industry Collaboration: Initiatives like Project Lantern are driving progress, creating universal measurement standards and increasing accessibility—especially for SMEs. - Positive Regulation: Governance and oversight provide brands with the confidence to invest in TV, knowing their campaigns are in a safe and effective space.   Attendees then got to hear the latest news from Project Lantern, a joint measurement initiative between Sky, ITV and Channel 4. As well as insights into the Educating Yorkshire series with Mr Burton sitting down with Twofour’s David Clews and AJ Odudu.

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How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK

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VIOOH and Executive Channel Network (ECN) unveil new insights on how office environments are becoming the next big media frontier! Their latest report shows UK business travellers are booking, planning, and engaging with brands right from the office—making it a prime spot for premium DOOH campaigns. 🚀 read more: https://lnkd.in/g3Jta48q Jean-Christophe Conti | Charles Parry-Okeden #DOOH #Programmatic #Advertising #Marketing #Adtechtoday

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UK ad market defies economic headwinds with 8% growth The UK advertising industry saw £10.6bn spent in Q1 2025 alone. 🤳 Social media +14.7% 🔍 Search advertising +12.3% 🎬 Cinema advertising +19.2% (thank you, Bridget Jones & Captain America) The digital takeover: Online formats now command a staggering 82.6% of all ad spend (5 years ago it was 66%). What's driving this? US tariff concerns had brands front-loading budgets, fuelling a spending frenzy among performance formats with shorter lead times. Looking ahead: The market is projected to hit £45.5bn in 2025 (+6.8%) with continued growth into 2026 (+5.6%). As WARC's data guru James McDonald puts it: "Brands appear to be adapting to the current environment by reallocating budgets tactically, with the outlook for the year remaining broadly positive despite persistent headwinds.” So, some positive UK ad news today, in association with Advertising Association 💙

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UK ad spend is rising faster than the economy. The latest Advertising Association / WARC Expenditure Report has dropped and it shows that adspend is up 8% in Q1 2025, led by growth in search (+12.3%) and online display (+10.1%). That gap says a lot about where marketers are placing their bets: short-term performance, measurable outcomes, and formats that can flex with shifting priorities. It also reflects the pressure brands are under. With sluggish GDP growth and tighter scrutiny on budgets, advertisers are looking for ways to do more with less - reallocating spend toward agile, efficient digital channels. But that shift only works if the underlying infrastructure can support it. Without full visibility into how spend is delivered and what value it returns, performance-led buying can quickly become performance assumed buying. That’s where transparent, efficient programmatic systems make a real difference. When every impression is trackable and every pound accountable, brands can react faster, spend smarter, and build trust into every transaction. More ad spend isn’t the full story, how that spend works is what really matters. Read the full AA/WARC Expenditure Report here: https://lnkd.in/eermZHYX

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