How to increase demand for sustainable tourism options

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🧠 Behavioral scientists know that people overweight immediate costs and undervalue future benefits. In tourism, this bias means that guests often reject small-price upgrades or eco-options, even if the long-term benefits (lower footprint, better experience) are substantial. 💡 So, what can you do to increase demand for more responsible but more expensive options? Reframe the sustainable choices as immediate gains. Example: “Select our green shuttle - skip traffic and arrive sooner” 📘 You can read more about this and many other biases yjay biases that influence how guests respond to green messaging in the 2023 Behavioural Science for Sustainable Tourism (OECD) report. 🔗Link: https://lnkd.in/d2F4rb2x

  • Graphic illustrating how travelers often avoid small extra costs for eco-friendly options, showing the bias toward immediate costs over long-term benefits in tourism.

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