Baby Cereals & Other Dried Baby Food - Worldwide
Worldwide- Revenue in the Baby Cereals & Other Dried Baby Food Market is projected to reach US$528.61m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2030) of 5.94%, resulting in a projected market volume of US$705.48m by 2030.
- With a projected market volume of US$105.83m in 2025, most revenue is generated China.
- In the Baby Cereals & Other Dried Baby Food Market, the number of users is expected to amount to 133.1m users by 2030.
- User penetration will be 1.8% in 2025 and is expected to hit 1.9% by 2030.
- The average revenue per user (ARPU) is expected to amount to US$4.85.
Definition:
eCommerce Baby Cereals & Other Dried Baby Food refers to the online sale of various food products specifically designed for infants and toddlers, including baby cereals and other dried baby food items. This market encompasses the revenue generated through online platforms and websites, where parents and caregivers can purchase these products for their babies. The products in this market are specifically formulated to meet the nutritional needs of infants and are available in a dried form for easy preparation and consumption.Additional information:
eCommerce Baby Cereals & Other Dried Baby Food comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.Key players in the market are companies, such as Nestle, Gerber, and Beech-Nut.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
- Baby cereals and dried baby food, offered by leading brands such as Gerber
- Offline revenues, such as sales in physical grocery stores and baby specialty stores
Revenue
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update:
Source: Statista Market Insights
Most recent update:
Source: Statista Market Insights
Analyst Opinion
The Baby Cereals & Other Dried Baby Food eCommerce Market is experiencing moderate growth globally, influenced by factors such as changing consumer lifestyles, increasing health consciousness among parents, and the rising demand for convenient, nutritious options for infants.
Customer preferences: Parents are increasingly prioritizing organic and clean-label products for their infants, fueling a shift towards baby cereals and dried food options that emphasize natural ingredients and sustainability. The rise of eCommerce platforms has made it easier for parents to access diverse, globally-inspired flavors and nutritional profiles tailored to their children’s unique dietary needs. Additionally, demographic shifts, including a growing number of millennial and Gen Z parents, are driving demand for innovative, convenient packaging solutions that align with their busy lifestyles and focus on health and wellness.
Trends in the market: The Baby Cereals & Other Dried Baby Food eCommerce market is experiencing a significant shift towards organic and clean-label products, driven by parents' increasing demand for transparency and quality in infant nutrition. Globally, there is a notable rise in diverse flavor offerings that cater to the dietary preferences of multicultural families. Additionally, innovative packaging solutions that emphasize convenience are becoming essential as millennial and Gen Z parents seek products that fit their busy lifestyles. This trend highlights the importance of sustainability and health-focused branding, creating new opportunities for industry stakeholders to differentiate their offerings and meet evolving consumer expectations.
Local special circumstances: In China, the Baby Cereals & Other Dried Baby Food eCommerce market is influenced by stringent regulatory standards aimed at ensuring product safety, prompting manufacturers to prioritize transparency and quality. In India, rapidly growing urbanization and a rising middle class are fueling demand for organic baby food, with parents increasingly seeking culturally relevant options like millet-based cereals. In the United States, health-conscious consumers favor clean-label products, while in Indonesia, local flavors and ingredients are gaining traction, reflecting a strong cultural preference for traditional foods in modern formats.
Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food eCommerce market is shaped by macroeconomic factors such as rising disposable incomes, urbanization, and changing consumer preferences. In developed markets like the United States, economic stability and robust fiscal policies support health-conscious purchasing trends, driving demand for premium, clean-label baby foods. Conversely, in emerging markets like India and Indonesia, urbanization and a growing middle class create opportunities for culturally relevant organic products. Additionally, global supply chain dynamics and trade policies impact pricing and availability, influencing consumer choices across various regions.
Sales Channels
Most recent update:
Source: Statista Market Insights
Users
Most recent update:
Source: Statista Market Insights
Global Comparison
Most recent update:
Source: Statista Market Insights
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Ecommerce
Access more Market Insights on Ecommerce topics with our featured report
Key Market Indicators
Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update:
Source: Statista Market Insights
Contact
+44 (0)20 8189 7000
Mon - Fri, 9:30am - 5pm (GMT)
+1 212 419-5774
Mon - Fri, 9am - 6pm (EST)
