Fresh Meat - Worldwide
Worldwide- Revenue in the Fresh Meat Market is projected to reach US$61.56bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2030) of 8.92%, resulting in a projected market volume of US$94.37bn by 2030.
- With a projected market volume of US$22.95bn in 2025, most revenue is generated China.
- In the Fresh Meat Market, the number of users is expected to amount to 234.3m users by 2030.
- User penetration will be 3.2% in 2025 and is expected to hit 3.3% by 2030.
- The average revenue per user (ARPU) is expected to amount to US$316.93.
Definition:
The eCommerce Fresh Meat market refers to the online retailing of fresh meat products through digital platforms. This includes the sale of various types of fresh meat, such as beef, pork, poultry, and lamb, to consumers via e-commerce channels. These platforms provide customers with the convenience of purchasing fresh meat online and having it delivered to their doorsteps. The eCommerce Fresh Meat market is driven by the increasing demand for convenience and the growing preference for online shopping among consumers.Structure:
The market consists out of several parts, namely: Beef & Veal, Pork, Poultry, Mutton & Goat, Other Fresh Meat. For more information on the definitions, please visit the respective market page.Additional information:
eCommerce Fresh Meat comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce is not included. Additional definitions can be found on each respective market page.Key players in the market are companies, such as Amazon Fresh, Walmart Grocery, and Instacart.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
- Fresh meat, delivered through subscription services such as ButcherBox
- Offline revenues, such as sales at local butcher shops and supermarkets
Revenue
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update:
Source: Statista Market Insights
Most recent update:
Source: Statista Market Insights
Analyst Opinion
The Fresh Meat eCommerce Market is witnessing substantial growth globally, fueled by factors such as the rising demand for quality meat products, increasing preference for online shopping, and enhanced supply chain efficiencies that improve customer access to diverse meat options.
Customer preferences: Consumers are increasingly prioritizing sustainable and ethically sourced meat options, influencing their purchasing decisions in the Fresh Meat eCommerce Market. This shift is particularly evident among younger demographics, who are more inclined to research and support brands that align with their values regarding animal welfare and environmental impact. Additionally, the rise of health-conscious eating habits is driving demand for organic and lean meat products, while the convenience of online shopping caters to busy lifestyles, making it easier for consumers to access quality options that meet their dietary preferences.
Trends in the market: Globally, the Fresh Meat eCommerce Market is experiencing a significant shift towards sustainable and ethically sourced products, with consumers increasingly demanding transparency in sourcing practices. In North America, online platforms are incorporating detailed information about animal welfare and environmental impact, attracting a younger, eco-conscious demographic. Meanwhile, in Europe, the rise of organic and lean meat options is influencing purchasing decisions, as health-conscious consumers seek out premium quality. This trend is reshaping market dynamics, necessitating adaptation by industry stakeholders to maintain relevance and meet evolving consumer expectations.
Local special circumstances: In China, the Fresh Meat eCommerce Market is rapidly expanding, fueled by the nation's massive urban population and increasing disposable income, with platforms offering live-streaming sales to attract tech-savvy consumers. In the United States, regulatory frameworks around food safety and labeling are pushing eCommerce players to ensure compliance, while the demand for local and organic meat options is reshaping consumer preferences. In South Korea, cultural factors favoring fresh, high-quality ingredients are driving consumers toward premium online meat retailers. Meanwhile, in the United Kingdom, a heightened focus on sustainability and ethical sourcing is compelling eCommerce platforms to adapt their offerings, resonating with environmentally conscious shoppers.
Underlying macroeconomic factors: The Fresh Meat eCommerce Market is significantly shaped by macroeconomic factors including urbanization trends, consumer income levels, and regulatory environments. In regions experiencing robust economic growth, such as China, rising disposable income fuels demand for convenient online meat purchasing options. Conversely, in mature markets like the United States, stringent food safety regulations compel eCommerce platforms to invest in compliance mechanisms, affecting operational costs. Additionally, the growing emphasis on sustainability and ethical sourcing in the UK aligns with shifting consumer priorities, driving innovations in product offerings and marketing strategies. Overall, these macroeconomic dynamics are crucial in determining market performance across various countries.
Sales Channels
Most recent update:
Source: Statista Market Insights
Users
Most recent update:
Source: Statista Market Insights
Global Comparison
Most recent update:
Source: Statista Market Insights
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Ecommerce
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Key Market Indicators
Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update:
Source: Statista Market Insights
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