Bread - Worldwide
Worldwide- Revenue in the Bread Market is projected to reach US$37.15bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2030) of 10.20%, resulting in a projected market volume of US$60.37bn by 2030.
- With a projected market volume of US$16.88bn in 2025, most revenue is generated China.
- In the Bread Market, the number of users is expected to amount to 375.3m users by 2030.
- User penetration will be 5.2% in 2025 and is expected to hit 5.3% by 2030.
- The average revenue per user (ARPU) is expected to amount to US$118.67.
Definition:
The eCommerce Bread market refers to the online buying and selling of bread products through various digital platforms. Bread is a staple food item made from dough that is typically baked and consumed in various forms, such as loaves, rolls, and buns. In the eCommerce Bread market, consumers can browse and purchase a wide range of bread products conveniently from their computers or mobile devices, with options for delivery or pick-up. This market encompasses both artisanal and commercially-produced bread, offering consumers a diverse selection of flavors, ingredients, and styles to choose from.Additional information:
eCommerce Bread comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. Additional definitions can be found on each respective market page.Key players in the market are companies, such as Panera Bread Company, Boudin Bakery, and The Fresh Market.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
- Bread, available through online ordering and delivery services such as Panera Bread
- Offline revenues, such as sales in traditional grocery stores
Revenue
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update:
Source: Statista Market Insights
Most recent update:
Source: Statista Market Insights
Analyst Opinion
The Bread eCommerce Market within the Bread & Cereal Products sector is witnessing substantial growth globally, fueled by rising consumer demand for convenient online shopping options, increased health consciousness, and innovative product offerings catering to diverse dietary preferences.
Customer preferences: Consumers are increasingly gravitating towards artisanal and specialty bread products available through eCommerce platforms, reflecting a growing appreciation for quality and craftsmanship. The rise of plant-based diets and gluten-free options is influencing product offerings, catering to health-conscious demographics. Additionally, the convenience of online shopping appeals to busy urbanites, while subscription services are gaining traction, allowing consumers to explore diverse flavors and support local bakers. This trend underscores a shift towards personalized and sustainable food choices.
Trends in the market: In the global Bread eCommerce Market, there is a notable surge in demand for artisanal and specialty bread products, as consumers seek higher quality and craftsmanship in their food choices. The growing popularity of plant-based and gluten-free options is reshaping product assortments, appealing to health-conscious consumers. Additionally, the convenience of online shopping is particularly attractive to busy urban dwellers, while subscription services are emerging, enabling customers to discover new flavors and support local artisans. This evolution highlights a significant shift towards personalized and sustainable food practices, impacting producers, retailers, and consumers alike.
Local special circumstances: In China, the Bread eCommerce Market is influenced by rapid urbanization and a growing middle class, driving demand for premium bread products. Traditional Chinese baked goods are blending with Western styles, appealing to younger consumers. In the United States, health trends significantly shape the market, with emphasis on organic and gluten-free options, while local regulations favor transparency in ingredient sourcing. In India, the increasing disposable income leads to a burgeoning interest in artisanal breads, particularly among urban populations. Japan's rich culinary culture promotes unique flavors, with an increasing preference for high-quality, locally sourced ingredients, fostering a niche market for gourmet and traditional bread products online.
Underlying macroeconomic factors: The Bread eCommerce Market is significantly shaped by macroeconomic factors including consumer spending trends, urbanization, and nutritional awareness. In countries like China, rapid urbanization and a growing middle class are elevating demand for premium and innovative bread products, while the influx of online shopping provides greater access to diverse offerings. In the U.S., health-conscious consumers drive interest in organic and gluten-free options, supported by stringent food labeling regulations. Economic growth in India, marked by rising disposable incomes, fosters a taste for artisanal breads among urban dwellers. Meanwhile, Japan's emphasis on quality and local sourcing creates a niche for gourmet bread products, reflecting a broader trend toward premiumization in food consumption.
Sales Channels
Most recent update:
Source: Statista Market Insights
Users
Most recent update:
Source: Statista Market Insights
Global Comparison
Most recent update:
Source: Statista Market Insights
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Ecommerce
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Key Market Indicators
Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update:
Source: Statista Market Insights
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